Look at how Cisco used a GIF for getting the users intrigued. GIFs lie in a sweet spot between images and videos and are easy to consume, which makes them an ideal option for bite-sized storytelling.
This is one of the primary reasons why a lot of brands go for GIFs, like VMware here, gives viewers all relevant information without overwhelming them. GIFs don’t require the audience to think too much to understand them, which is something the audiences like. In no particular order of importance, here are the reasons why GIFs garner more engagement (and why so many companies are going for GIFs now): GIFs Can Be Consumed Effortlessly It isn’t just Dell, but Litmus, Sprout Social and Google have all tried using GIFs and have seen wonderful results from it. The use of GIFs in the company’s email campaign for XPS 12 Convertible Ultrabook helped the campaign yield a 109% profit. Using them for entertainment is intuitive but using them for business, on the other hand, is not something you would see everyday.Ĭompanies are going the GIF marketing route. You’re probably thinking about animated kittens and viral “meme GIFs”, but there’s a lot more to it. GIFs aren’t new, they’ve been around for more than 3 decades now, but their popularity has been on a rise for the last few years. Ever thought about using GIFs for business? If not, now might be a good time!
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